Salty Dawg Pet Salon launches its National Franchise Opportunity. Salty Dawg Pet Salon seeks licensed hairdressers and barbers and offers them an exclusive dog grooming training program to transition from looking like humans to looking like furry companions.
“When people visit a salon, they expect quality haircuts, styling and service, and they expect an experience,” said John Kanski, co-founder and CEO of Salty Dawg. “Why should your pet be treated differently? At Salty Dawg, we create a safe, loving experience that leaves your pets feeling as beautiful as they look. We are excited to expand our footprint, provide an unprecedented opportunity for our franchise partners and a one-of-a-kind grooming experience for dog parents nationwide.”
Kanski founded Salty Dawg Pet Salon in 2018 when he noticed typical grooming shops took his Springer Spaniel to camera and left her in an anxious state when she visited, company officials said. Kanski, owner of the Paul Mitchell School with locations in four states, dreamed of redefining the grooming experience by creating an accelerated process to teach licensed hairdressers and barbers how to groom animals.
Kanski partnered with Winn Claybaugh, founder and co-owner of Paul Mitchell Advanced Education (the franchisor of over 100 cosmetology and/or hairdressing schools operating under the Paul Mitchell School brand), and Gary Ratner, a longtime expert in the beauty industry. with over 40 years of experience in retail, real estate, store operations and franchising.
The brand strives to develop relationships with potential candidates in the beauty industry to ensure that the stylists mission and the brand’s mission align. Additionally, Salty Dawg’s bespoke training program caters to the stylist’s individual learning style, allowing them to thrive, officials said. This approach, replicating that of the Paul Mitchell School network, has resulted in talented and prepared pet stylists who feel confident in their transition from human to pet clientele, the officials added. The program not only trains candidates but also provides a successful career path, according to officials.
“Salty Dawg’s unique approach to attracting and training stylists is certainly a key ingredient to our success, but what really sets us apart is our culture,” Claybaugh added. “We’ve built a culture of being kind, structured around meeting three basic needs: helping our customers and our pet stylists feel safe, belong, and have purpose.”
Claybaugh developed the “Be Nice” culture when he founded the Paul Mitchell School Division. Implementing its approach at Salty Dawg Pet Salon has helped the brand provide a welcoming community for customers and employees, officials said.
The brand is also committed to pursuing philanthropic efforts.
Although Salty Dawg may be a new player in the pet grooming industry, the founders of the brand have been in the beauty and hair industry for over 40 years and have a track record of investing in their communities, officials said. To date, the Salty Dawg co-founders have helped help the Paul Mitchell Schools National Network raise more than $23 million for charity, including $700,000 for animal-related nonprofits, donated through the Andrew Gomez Dream Foundation, officials said. The main animal-related grantees are the American Humane Society, the Best Friends Animal Society and the Morris Animal Foundation.
With three locations currently operating in Georgia, Illinois and Texas, the grooming brand is actively seeking single and multi-unit franchise partners in 41 states. While company officials encourage those with franchise experience to apply, Salty Dawg’s accessible system is also designed to accommodate new franchise partners, officials said. Including franchise fees, the initial investment for a Salty Dawg Pet Salon location ranges from $145,300 to $414,000.