“My Economy” tells the story of the new economic normal through the eyes of the people trying to make it happen, because we know the only numbers that really matter are your economy.
In 2020, Americans have spent over $100 billion on their pets. Of that amount, $8.1 billion was spent on services like pet insurance, training, and yes, grooming. Estimate puts global pet grooming market at $14 billion by 2028.
Brian Taylor, owner of New York City Harlem Dog Day Spa and organizer of The Puppy Rescue Tourwas a banker until his love for hairdressing and his passion for animals led him to become a canine groomer.
He launched the Harlem Doggie Day Spa in 2010 and opened his second location in 2016. Taylor’s spa offers daycare, dog walking, cage-free boarding, and transportation.
Things changed once the pandemic hit. “In the beginning […] I lost about 90% of my business,” Taylor said.
He decided to launch a call on social media: “I was like, hey, listen, I’m starting a pandemic relief fund for pet parents who haven’t been able to get their dog groomed and who lost their jobs, all I’m asking is for a donation,” he said.
Based on these donations, The Pup Relief Tour began. According to the website, it’s “a nationwide initiative to help struggling puppies and pet owners. […] a two-day pop-up event, providing free grooming and salon services to puppies in need.
the GoFundMe page for the free grooming initiative attracted over $85,000 in donations. The money raised is used to buy supplies, dog food and accommodation for Taylor and her team when traveling.
Taylor said fundraising is difficult and he personally invests when he doesn’t raise enough. Last year, he and his team members traveled to Philadelphia, Florida, Alabama, Texas and Las Vegas.
They are currently planning this year’s tour, the third. “The first thing we do, we just pitch our feelers to the pet industry and ask salon owners if they’d be interested in arranging a visit — we’re starting to recruit groomers,” Taylor said. .
The tours also gave Taylor the opportunity to connect with underrepresented colleagues in the pet industry. “I was able to reach out to many African American groomers who wanted to give back and also wanted to represent minorities in this space,” he said.
“So far we’ve groomed over 1,500 dogs and we’ve been to 12 states and my ultimate goal is to do all 50 states and groom over 10,000 dogs.”
For Taylor, the mission behind the tour is simple: “You want to find a way to give back every year, to [give] some of your service to people in need.
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